ABOUT
Mission Statement
To reach every corner of the globe, to enrich the lives of all mankind, and to create tomorrow’s way of life—Today!
Strengths
Fresh Start Innovations is comprised of a most talented team of business entrepreneurs, legal experts, innovative designers, and diverse individuals who specialize in capturing the extraordinary and launching it in any way but ordinary.
Our teams of gifted visionaries continue to scour the earth, not only in search of the products and services that mankind must have, but also the innovative minds that deserve the recognition for pushing the boundaries in order to enrich the lives of others.
Our capabilities extend the world around with corporate offices in the United States and Hong Kong and manufacturing presence in both of the Americas and China. At FSI, our history is unique, our culture is success, and our passion is always evolved.
FOUNDER
Founder / CEO
Michael Elatt
Michael Elatt epitomizes the essence of an entrepreneur. As a college graduate at the age of 19, he has since built and resides as CEO / President for a food manufacturing company and a hospitality company, all the while maintaining a rewarding career as a Licensed Commercial Real Estate Broker in Los Angeles, CA.
Successful, Sincere, and often with a fine-aged Scotch, these are most often the attributes that Michael is credited with.
A Poet, a Cook, and ever the Eccentric Dreamer—
Michael Elatt,
Founder / CEO of Fresh Start Innovations.
Vice President of Sales
Neema Lodhia, embodies all the characteristics of a confident & capable entrepreneur. As a successful businesswoman within the Wedding industry, she singlehandedly created an online and physical store that catered to all So Cal. And as the head of sales, Neema is the brand ambassador for all FSI product lines.
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Mother of two and a devoted Kobe Bryant/Lakers fan (just check the names of her boys birth certs), Neema continues to knock down global doors and create a worldwide FSI audience looking to shop
Neema Lodhia,
VP of Sales / Fresh Start Innovations.
Neema Lodhia
Frank Duran
Vice President of Marketing
Ever the most authentic individual, Frank Duran is a genuine leader within the Hispanic/Mexican community. In his mid Twenties, becoming an Executive Director and reputable Consultant within So. Cal's Healthcare industry all the while spearheading the Marketing initiatives for Fresh Start Innovations where he currently sits as Vice President.
Adventurer, World-Traveler, and close friend of the Jimadores, you'll certainly find Frank in all the markets of the world. "There are no limits to happiness and success”, that's the motto he lives everyday.
Frank Duran,
VP of Marketing / Fresh Start Innovations.